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Marketing Strategy of Starbucks'

Marketing Strategy of Starbucks'"archrival" 85 ℃ Coffee chain

As the world's largest coffee chain, Starbucks is invincible and invincible. In the course of nearly 40 years of development, Starbucks has firmly occupied the position of the number one coffee shop chain in the world. However, in 2010, the coffee industry leader encountered a strong competitor for the first time in Malaysia and Taiwan. This competitor is also a coffee chain, which will be available within a year.

2015-04-10
A complete strategy for distinguishing the true and false siphon pot of hario

A complete strategy for distinguishing the true and false siphon pot of hario

Japanese hario is the first choice for siphon pots. What's so good about it? In addition to exquisite workmanship, the last step of siphon production is to use a cold wet cloth to cool the next pot. This step is to prevent the high temperature of the next pot from causing the reflux coffee to zoom and affect the taste. Domestic glass may crack because of instant cooling. This is rarely the case with Japanese products. Also because of the excellent quality and reputation of hario, it leads to

2015-05-20
The life course of coffee the process from seedling to coffee bean

The life course of coffee the process from seedling to coffee bean

A small grain of rice contains the hope of the farmers in spring, the sweat of summer, the joy of autumn, and the meticulous work of the mill workers, and when my mother brings us a bowl of delicious rice, how can the love contained in it be filled with a bowl? Therefore, everyone, even after eating all the big meals, still think that the food cooked by his mother is the most delicious, not in the world.

2014-09-10
A detailed account of the history of espresso espresso machines

A detailed account of the history of espresso espresso machines

The history of espresso machines in coffee books, the history of commercial espresso machines will be unified into the piston pump machine invented by Gaggia in 1948. The large appearance and principle of espresso machines have not changed much in the past 60 years. It's a bit of a pity, but the original exposed E61 brewing port is no longer popular. I personally like the kind of very classical copper.

2015-06-11
Creative cafes have small cafes infested by

Creative cafes have small cafes infested by "cute things".

Features: suitable for children's birthday Party, the brothers and sisters in the shop are very popular with the children to get off the train and enter Dawang Road Station. The wind from the platform is blowing head-on, and they are shuttling underground, but today they are particularly happy. In a little while, I will pretend to be a bouncing child and break into the animal world Zoo Coffee, which I often catch a glimpse of on the street, but never drop my heart to see.

2014-12-24
Coffee pull basic complete tutorial Coffee Coffee depth

Coffee pull basic complete tutorial Coffee Coffee depth

Coffee latte-art is a change made on the original cappuccino or latte. As a matter of fact, there has never been a very clear literature on the origin of coffee flowers. We only know that in Europe and the United States, coffee flowers showed difficult professional skills during coffee performances, and such innovative skills, the difficult technology displayed, greatly shocked the coffee at that time.

2015-09-11
Do you really understand coffee?

Do you really understand coffee?

Coffee, like Chinese tea, has its own history, which not only affects our lives, but also improves our taste and is also a part of the economy and trade. To understand coffee, we have to understand it from its origin, history, development and other aspects, and I'm not going to repeat it here.

2014-05-22
The only meaning of a cafe is to survive forever.

The only meaning of a cafe is to survive forever.

I heard that hungry people will have a more agile way of thinking. Well, I'll be hungry and see if I can write something more constructive. I have written a lot of essays about how it is not easy to open a coffee shop. Many people say that it will affect other people's dreams of opening a coffee shop, and many others say that it will affect the shaping of domestic coffee culture. And what I'm trying to say is that I actually write these things.

2014-06-06
The

The "Channel effect" of hand-made Coffee

Previously, we only know that the channel effect often encountered in espresso extraction is that in the process of extraction, the flow caused by the uneven degree of grinding, powder distribution, packing and the outlet of the machine head water distribution network passes through the weakest part of the coffee pressed powder, resulting in uneven espresso extraction, excessive extraction of the part passed by the water flow, insufficient extraction of the rest, and often get a strong cup in the end.

2014-09-11
Coffee machine common sense true and false hario siphon pot comparison total strategy

Coffee machine common sense true and false hario siphon pot comparison total strategy

Japanese hario is the first choice for siphon pots. What's so good about it? In addition to exquisite workmanship, the last step of siphon production is to use a cold wet cloth to cool the next pot. This step is to prevent the high temperature of the next pot from causing the reflux coffee to zoom and affect the taste. Domestic glass may crack because of instant cooling. This is rarely the case with Japanese products. Also because of the excellent quality and reputation of hario, it leads to

2014-11-08
I would like to warn the

I would like to warn the "small retail investors" of coffee: don't be a giant.

The weaknesses of small retail investors in coffee first talk about the weaknesses of small retail investors. 1. There is a saying in the high-cost industry that cafes have to open up to six stores before all kinds of costs can be optimized. In other words, if you open a single store, the logistics cost, labor cost and supply cost are relatively high. For example, rent a refrigerated car to deliver 200 yuan a day to a storefront and 10 to deliver.

2016-10-15
Don't like coffee, go to Willow Village

Don't like coffee, go to Willow Village

An article "it took me 18 years to sit with you for coffee" has struck a chord with many young people. The article is full of grievances and helplessness before drinking coffee, and magnifies the resentment and complacency after drinking coffee. To tell you the truth, at a time when the competition for survival is extremely fierce, many undergraduates or graduate students who once claimed to be the favorites of heaven

2014-07-30
The skill of Italian coffee flower drawing about making milk foam by manual milking machine

The skill of Italian coffee flower drawing about making milk foam by manual milking machine

The manual milking machine is very easy to use, the milk foam can also meet the needs of daily work, and many baristas can operate this gadget freely. Here is my understanding of the operation of this thing to write out for your reference.

2014-09-09
Talk about sour coffee. Sour coffee tastes sour.

Talk about sour coffee. Sour coffee tastes sour.

I made an appointment with my friends last week to talk about the acid in my coffee. I'll probably finish this with six Weibo posts. Some friends call the acid in coffee ascorbic acid. So the first question is whether there should be acid in coffee and what is the charming acid in coffee. When we talk about this problem, we have to compare the difference between Arabica coffee and Robusta coffee. Ah

2015-11-10
Coffee brewing by hand: analysis and treatment of the

Coffee brewing by hand: analysis and treatment of the "channel effect" of hand-brewed coffee

Previously, we only know that the channel effect often encountered in espresso extraction is that in the process of extraction, the flow caused by the uneven degree of grinding, powder distribution, packing and the outlet of the machine head water distribution network passes through the weakest part of the coffee pressed powder, resulting in uneven espresso extraction, excessive extraction of the part passed by the water flow, insufficient extraction of the rest, and often get a strong cup in the end.

2015-12-17
In those years, coffee, a dark dish that was spoiled by foodies, was the

In those years, coffee, a dark dish that was spoiled by foodies, was the "culprit".

Introduction to Coffee: with the popularity of coffee culture, coffee as a beverage begins to enter into the daily lives of ordinary people. More and more people transition from after-tea to after-dinner, and some even give full play to their foodie instincts. They not only start to eat coffee with coffee, but their lives are moving towards caffeine. Now let's worship these bigwigs.

2015-10-10
Distinguish the true coffee from the fake coffee and compare the true coffee with the Vietnamese G7 coffee

Distinguish the true coffee from the fake coffee and compare the true coffee with the Vietnamese G7 coffee

Vietnam G7 coffee belongs to milk coffee, milk sugar coffee three-in-one, suitable for friends who like to drink slightly sweeter coffee, I just came into contact with this year, like to drink very much. But after drinking, you have to buy, ah, like me, who has been shopping online for five years, basically everything is solved online, so of course this coffee will be bought online. As a result, I have the experience of buying G7 online. Online shopping of fake goods

2015-02-03
Knowledge of coffee and milk foam the latest introduction of manual milking machine to make milk foam coffee milk foam milk beater

Knowledge of coffee and milk foam the latest introduction of manual milking machine to make milk foam coffee milk foam milk beater

The manual milking machine is very easy to use, the milk foam produced can also meet the needs of daily work, and many operators can operate this gadget freely. Here is my understanding of the operation of this thing to write out for your reference. 1. The production of hot bubbles heats the milk (milk that can be foamed and held, recommended by Nestle) to a temperature that is hot but can be held. Adopt

2015-12-23
A good place to spend your time recommended by the top ten coffee shops in Changsha

A good place to spend your time recommended by the top ten coffee shops in Changsha

Are you still thinking about where to go this weekend? Make an appointment with three or five friends and find a super emotional cafe to talk about love, catch up with the past, recall the past, and talk about the future. What a pleasant weekend life this is. I believe it can provide a reference for my friends. One of the top ten cafes in Changsha: Freeman coffee

2015-04-13
The best-selling classic French A56 metal coffee chair

The best-selling classic French A56 metal coffee chair

EGO Coffee Table RIPPLE Coffee Table subtitle Flower Coffee Table SPOT Coffee Table subtitle PENDULUM Coffee Table The Tears of the Sea Coffee Table subtitle SIREN Coffee Table Spring Coffee Table subtitle Step C

2014-07-21
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